Westlake, Ohio – Mitchell’s Ice Cream has been named winner of Heinen’s first annual “Loving Local Award.” The contest allowed Heinen’s customers to nominate, sample and vote for their favorite Ohio-made product.
There were six finalists in the contest that received almost 5,000 nominations of more than 200 local brands. Customers were able to sample the finalists’ offerings at Heinen’s stores on October 12 and 13.
The final contenders, other than Mitchell’s, included a variety of products: Garlic Expressions in Perrysburg, Buckeye Fresh in Medina, Patterson Fruit Farms in Chesterland, Hartzler Dairy in Wooster and Ohio City Pasta in Ohio City.
Jeff Heinen, a third-generation owner of the 90-year old Heinen’s stores, said, “Selling quality products is what Heinen’s does and when those products are local, well, that’s what the Loving Local Awards are all about. Plus, who doesn’t love ice cream? Especially when it’s hand-crafted by a company that cares about sourcing ingredients as much as we do. Congratulations to Mitchell’s – it’s a two scoop day!”
Mitchell’s wins a prize package that includes a $1,000 donation from Heinen’s to a Cleveland-based charity of Mitchell’s choice. Also, throughout the year, Heinen’s will do featured recognition with special, in-store promotions and featured demos of Mitchell’s products. Heinen’s will also build a video campaign package with Mitchell’s, filming in Ohio City where the Mitchell’s headquarters located. The topic is local sourcing—something both Heinen’s and Mitchell’s have in common.
Mitchell’s opened for business 20 years ago in Westlake where they still have a store. Upon learning of the first place recognition, Pete Mitchell of Mitchell’s Ice Cream said, “We are so grateful! Heinen’s extended an opportunity to us in 2001 when we were just getting started and have been an incredible partner to work with ever since. We’re huge Heinen’s fans and very glad to be available to Heinen’s shoppers.”
The other contenders will also receive some in-store merchandising to show they were chosen as a finalist.
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October 28, 2019 at 10:21PM
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Mitchell’s Ice Cream named Heinen’s 2019 Customer Favorite Local Product - cleveland.com
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